Anxiety LBS - Skip McDonald - Marketing Plan

Owned by Allie Noble
Last updated: Apr 07, 2020

IVCF Engagement:

  • Mission Memo - include the single-session sample with a graphic

  • Plug in the alumni newsletter

  • How to engage black staff members - S

  • Position Skip as a resource for chapters/regions to host a Zoom call with Skip for wisdom on mental health in this COVID-19 era

    • ability to offer a bulk buy if groups want to have a discussion group/webinar on mental health

 

Social Media Promotion:

  • Graphics

    • Quote graphics X

    • Launch Day X

    • Coming Soon X

    • Free Sample/Excerpt? X

    • Scripture graphics from the book X

    • Zoom Meeting - awaiting info

  • Promotion of Zoom meeting - give at least 1 week of lead time

  • Thought questions from the book about anxiety?

  • Share Skip’s articles from Key Ministry

 

Quotes

  • When have you experienced Jesus calming your fear?

  • What doubts are you facing that you need to bring to Jesus?

  • Prayer welcomes us into the peace of God—a peace that we can’t understand, but that we welcome.

  • You do not have to live an anxious life.

  • What do you long to experience from God in your own times of anxiety?

 

Action Steps:

Set up time to call Skip with Allie and Sally
Allie to confirm Zoom capabilities with Trish(?)
Graphics request for Autumn or design from Allie (Social and Mission Memo)
Social Media Sharing Page creation
Sally to reach out about creating a single-session sample of chapter 2
Allie to reach out to Melissa about featuring the digital sample in Books and Deals email
Schedule Zoom conference with Skip for IVP
SKIP - write down people she would like to reach out to for possible zoom calls
SKIP - when she writes the piece for InterVarsity National - make sure the bio at the bottom mentions the book or links to the excerpt
@Allie Noble - reach out to Krista about any christian podcasts
@Sally Craft (Unlicensed) - reach out to all multi-ethnic ministry leaders, Jason Jensen, Anna Lee
@Allie Noble - share graphics with Skip